Saving Environment With Quality Products

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Years back I read a book on marketing which talked of how a toothpaste manufacturing company just increased the diameter of the exit part of the toothpaste tube to increase its consumption. The thought process was very simple. With the increase in diameter of the exit nozzle the consumer will naturally use more toothpaste every time the tube is squeezed. This would increase their sales leading to a greater profit. 

Another example given was that of a gas lighter which we commonly use in our kitchens. The manufacturer purposely made substandard lighters so that the consumer will have to replace it often. This would obviously increase the sales of the lighter giving more profits to the manufacturer.

However we forget to see the damage we cause to the environment by adopting such practices, just to increase our profits. 

When a product is made we use so much of electricity, water, raw material, labour etcetera. The more we consume the product the more we will use the above mentioned raw material. Even transporting of the products have an impact on the environment. And added to this is another very major problem of disposing these used items.

To keep the environment better, to ensure that our children and their children lead a healthier life, we have to start taking some drastic steps today. There are many avenues with a number of options to tackle this issue. 

In this article the emphasis being laid is on producing quality products. This will ensure that replacements will be needed less often. Though sales will come down, but the company which will give quality products will certainly be liked by the consumer and it's brand value will increase considerably. May be, even the profitability issue can be addressed by increasing the selling price to some extent. 

Look at the positive side. 

1. Save energy.

2. Save water. 

3. Save raw materials.

4. Save labour.

5. Avoid creating dump yards for waste. 

6. Less transportation needs.

You can yourself keep on adding to this list.

The suggestion may not be liked by the manufacturers, but we must look to this from a humane angle. We should not be very selfish, but start taking care today, for a better tomorrow.