In the address of Mann ki Baat on Sunday 30th August, Prime Minister Narendra Modi talked about how India could become a hub of toy production. Talking of developing new toys for the children, he said that toys not only augment activity, they also give flight to our aspirations. Toys, not only entertain, they also build the mind and foster an intent too, he said.
Prime Minister further said that in the National Education Policy, a lot of attention has been given on the impact of toys on different aspects of children's lives. He said there are several skilled artisans who possess expertise in making good toys and some parts of the country like Channapatna in Ramnagaram in Karnataka, Kondaplli in Krishna in Andhra Pradesh, Thanjavur in Tami Nadu, Dhubari in Assam, Varanasi in Uttar Pradesh are also developing as Toy clusters.
Talking of business opportunities that the toy industry offers, he said that while Global Toy Industry is worth more than 7 lakh crore rupees, India currently has a very little share in it. He exhorted the entrepreneurs to team up for toys, saying it is the time to get vocal for local toys.
Prime Minister Modi has rightly called for making India a hub for toy manufacturing. China, at the moment, commands the global toy market. With our resolve to be 'atmanirbhar' we should ensure that we do not import toys and, instead, work for exporting toys to the global market.
Every village of ours has a game of their own, which are very local. Entrepreneurs can explore possibilities of developing toys based on these exclusive games played in our villages.
While venturing in the manufacturing of toys, we must ensure good and safe quality standards, not only for global market but also for local use.
Let us work for a good share of the 7 lakh crore global market. Indian toys for global children should by our 'mantra'.
1 comment:
Very nicely explained
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